What do Facebook and Vogue Have in Common? Ads

Tom Gara 
The Wall Street Journal
April 15, 2013

Over the past few months, ads have popping up all over Facebook. There are some people who don't like that they show up in their News Feeds and then there are others who don't mind. The ads are targeted at a specific audience to create traffic to a particular website. People should expected to see more of the same for quite some time and more ads will be seen on the social media site.

"Facebook has worked out all sorts of ways to track its users and work out what kind of ads they might like; it has also made it possible for outside advertisers to match up their own internal databases of potential customers with Facebook accounts, placing ads only on the pages of individually identified users."


Read More: The Wall Street Journal

Facebook Chat comes to iPhone and iPad via Update

Peter Kafka
All Things Social SD via The Wall Street Journal
April 16, 2013

Facebook is constantly coming out with new updates that include new features to all mobile devices. There is a new software that is going mobile and it's called "Chat Heads." As of now the feature is only coming to IOS devices and they will be included via a Facebook app update. "Chat Heads are a clever update on the notification system most smartphone users already familiar with - instead of getting a text update when a pal wants to talk to you, you'll see a circular picture of your pal's . . . head."

The new feature is scheduled to go live today (April 16). There is another feature that is included with the update and this one is called "stickers." ("Everyone has to have stickers in their messaging app), as well as a new version of the iPad layout, which mirrors the version Facebook recently brought to the desktop News Feed.:"


Read More: All Things SD

Is Facebook a Threat to Google?

The Wall Street Journal

April 9, 2013

Google is one of the most widely used search engines in the world. It's also one of the most used search engines on mobile devices, so one might think "what can challenge Google to become of the top search engines on mobile phones?" The answer might be a social media website which has the most users on the earth. Facebook might be closer to overtaking Google than you may think.

What is really driving Facebook is its display ads on mobile phones. According to a new report put out by IDC, they say that Facebook is now gaining on Google in display ads on mobile. Google is still at the top at search engine adds, but they are losing ground to mobile display ads which could open the door to social media sites like Facebook, Twitter and the internet radio station Pandora. Google is trying to use Google Plus as their main ad focus, but it's not working out as well as it was before and Facebook is starting to take advantage.

This news comes just a little over a year when Facebook started to sell mobile ads and they have become the biggest threat to Google, to become the biggest player on the internet. 

Watch More: The Wall Street Journal 

     

A New Résumé Might Go Through Twitter?

By Rachel Emma Silverman and Lauren Weber
The Wall Street Journal
April 9, 2013

As social media sites like Twitter start becoming more popular, a new job opportunity starts to arise. New job titles like "Social Media Manager," have become available over the past year. These types of jobs didn't exist a couple of years ago, but now there is an increasing demand for people who know the ins and outs of social media. Twitter is giving employers an edge on finding candidates and getting in contact with them.

"Twitter, which was founded in 2006, isn't yet revolutionizing recruiting, but some employers are already using it to a great advantage, citing quick, direct contact with candidates and access to broad networks." There might be some confusion in this tactic, as there really aren't rules on how to recruit people through social media. Also this raises the question on how someone can put their entire résumé in just 140 characters?

"Vala Afshar, Enterays' chief marketing officer, says he's convinced that Twitter recruiting is the way to go. "I am fairly certain I am going to abandon the résumé process," he says. "The Web is your CV and social networks are your references."


Read More: The Wall Street Journal 
 

Journalists Don't Have to Like Social Media

By Rebecca Rolfe
Online News Association 
March 28

Social media is an industry that has been rapidly changing the world. Sites like Facebook, Twitter and Google Plus have exploded over the years. People can interact and communicate with each other than ever before. The question is, if old school people can adapt and use social media to interact. There are a few journalists who don't join social media networks for whatever reason.

"I'm well aware that the gamut of social media platforms available today are tools that can enhance a journalist's connection to audiences beyond a city block, surfacing trends and real-time reporting and providing fast connections to potential leads."

Loker in his article said "They are tools, not necessities. I worry that social media presence has become a requirement to being a good journalist. I love journalism for daring to push boundaries, for watching my peers and co-workers find those untold stories and delve into the search of truth."


Read More: Online News Association

Best Apps for Mastering Twitter

By Matthew Lynley
The Wall Street Journal
March 21, 2013

Twitter has been one of the top social media sites for the last couple of years. Its user count is close to one billion people. Facebook leads the way with over six billion people using it, but Twitter is slowly building its audience. Twitter also has a big mobile interface where there are multiple apps that you can use.

"Seven years ago, Twitter launched. Since then, it has gone from a simple Web interface where you can post Tweets with text messages to having several apps, including ones it builds itself." Twitter has its own app which is the regular one that you can download. There has also been third party companies that have made their own Twitter app to enhance user experience.

"Twitter as well as a few third-party developers have created several apps that are there to help you decipher all that information and make it into something sensible, and help to push content like photos to Twitter.


Read More: The Wall Street Journal

Five Ways For Journalists to Resurface Old Content

Meena Thiruvengadam
Poynter
Updated Jan. 22, 2013

Menna Thiruvengadam gives tips on how to use social media to find old content that you might have lost or are looking for. The first tip that she gives is to use Facebook's Timeline feature to organize your continuing coverage of your stories. "The Wall Street Journal used Facebook to create a timeline of its coverage of the Facebook IPO."

Another tip that she gives is to use Tumblr to share your photo archives with audiences. "In 2012, The New York Times took its Lively Morgue feature to Tumblr. Each photograph inclues a caption, date and name of the photographer who took it." Some of the photos that the New York Times used included a captions link back to some type of archived content.


Read More: Poynter

How to Become a Better Leader by Using Social Media

By Alexandra Samuel
The Wall Street Journal

Wall Street Journal contributing writer Alexandra Samuel writes takes a look at how certain social media sites like Twitter and Facebook, are contributing to business executives becoming better leaders. She also sees what mistakes the business executives are doing when they misunderstand things from social media sites.

"While blogging, Twitter and Facebook have brought new opportunities for conversation, knowledge gathering and relationship building, those opportunities may feel more daunting than dazzling to overloaded executives."  Samuel provides solutions like to stop looking at social media as something else that you have to learn and to start seeing it as "personal toolbox for improving your practice of leadership."


Read More: Wall Street Journal

Tensions Rising Between Facebook and Developers

By Evelyn Rusli

Wall Street Journal

Updates March 19, 2013

"Facebook has long had a complex relationship with developers as it balances a complicated set of interests. The company says it is stepping up efforts to police the network by curbing spam and restricting apps that aren't adding sufficient value to the network."

App developers who are trying to work with Facebook, say that the social media company are conducting a crackdown in an attempt to stifle apps that compete with services that are owned by Facebook. Another part might include an effort to get developers to pay for the adds that are now on the social media giant.

Applications that have been affected include "Vintage Camera," which is a photo-sharing app, that is owned by Antoine Marcos. Recently Facebook decided to block "MessageMe Inc," which is a messaging service that was launched days prior to it being blocked.

Read More: Wall Street Journal 

Social Media Affecting Journalistic Objectivity

By Margaret Sullivan
Harvard Kennedy School via The New York Times
February 12, 2013

Margaret Sullivan who is the Public Editor of  The New York Times spoke to an audience at Harvard University's Shorenstein Center, on how social media is affecting old school reporting and objectivity. "Margaret Sullivan outlined two opposing sides on the issue of how social media is changing traditional reporting and objectivity. To illustrate the distinction, Sullivan used examples."

The examples that Sullivan used were for journalism purposes. The first example was Tom Kent who is the standards editor for the AP and the other example was Jay Rosen who is a journalism professor at New York University.

Sullivan goes on to explain both of their opinions on how social media is changing journalism.

Read More: Harvard Kennedy School

New York Times Article  

Facebook Unveils New Home Page Design

By Somini Sengupta
The New York Times
March 7, 2013

"Hoping to tame the blizzard of information that has turned off many users and discouraged some advertisers, Facebook on Thursday unveiled a major makeover of the home page that greets users when they log into the site." Facebook has gone through major changes before, but this one doesn't seem to be as drastic as others before it. You always want to keep things fresh and updating the home page is one way to change things up a bit.

"The changes are designed to address the company's two most vital challenges: how to hold on to users at a time of competing, specialized social networks and how to draw more advertising dollars to please Wall Street."

"The topic-specific News Feeds could well persuade users to spend more time scrolling through various streams of content. And the redesign will offer bigger real estate for advertisers."


Read More: New York Times 

LinkedIn: The Ugly Duckling of Social Media

By Evelyn M. Rusli
The Wall Street Journal

"LinkedIn was long an ugly duckling of social media. Investors puzzled over its hybrid consumer-and-enterprise business model." LinkedIn was founded in December 2002 and it was officially launched on May 5, 2003. Its primary use is for professionals who want to build their resumes. Another of its primary uses is its professional networking.

As of January 2013, there are more than 200 million users of LinkedIn and it is used in about 200 countries in the world. "LinkedIn also is pushing into content by aggregating business news and hosting expert blog posts, to give professionals more reasons to linger on the site."

Read More: Wall Street Journal 

Using HootSuite as a marketing tool

By Meghan Peters via Mashable 


HootSuite is a social media dashboard that you can use to manage multiple social media accounts. HootSuite is free to use and you can add up to five accounts on the free plan and even more for the paid plan on HootSuite.

It's also used online through a web browser rather than using a desktop client. Social media is beginning to play a big role when companies try to expand their brand. "With the vast reach social media can have, it's important for marketing organizations to be aware of who has access to which accounts and how they're using them."


Read More: Mashable

Tips on how to grow your SoundCloud following

By SoundCloud Community
SoundCloud

SoundCloud is an online distribution of music. People have the ability to listen to music and share the music that they listen to. "The heart of SoundCloud is its deeply engaged community of creators who share the sounds they create with each other and the world."


Tips are included on SoundCloud on how to increase your following. Tips that are given include listening to as much as you can and share as much you can. Another tip is to reply to your messages and comments.


Read More: SoundCloud

Using the New Myspace

By Mary-Ann Russon

Myspace used to be one of the biggest if not the biggest social media website around 10 years ago. "Its public profiles allowed users to upload photos, post short messages on other users’ profiles, send emails using the internal messaging system and receive updates from the much loved "Tom". 

Since the introduction of other social media sites, primarily Facebook, Myspace has gone down in popularity. Facebook was able to adapt and start promoting artists' music and Myspace had to change its core philosophy. "

The most interesting thing about the new Myspace is the fact that you can stream entire albums from a multitude of popular artists and replay the tracks as much as you want, completely for free." 


Read More: PC Advisor 

The Unspoken Rules of LinkedIn Etiquette

By Staff Writiers


On most social media networks like Facebook and Twitter, you are able to post almost anything at once. That's not necessarily the case with LinkedIn. LinkedIn is strictly professional and you have to be careful what you put out there.

Having proper LinkedIn etiquette is essential for setting up the best professional profile. "Remember that LinkedIn is a professional site, not a personal one. Vacation pictures, whining, and drama are not appreciated. Stay professional, offering business discussions, events, and opportunities instead." 

Another unspoken rule that is listed is to not make everything about you. "Be careful not to get to full of yourself."

Read More: Online Colleges 

10 Tips on how to use LinkedIn

By Tracy Gold

LinkedIn is a tool that is used to make business connections. It can be a powerful and even the most active LinkedIn users can miss simple things to make their experience better. Tracy Gold attended a seminar and gives us ten tips on how to make the most of your LinkedIn presence.

These include simple things like posting a picture, or posting statuses because these give you visibility on your profile. Another tip is to participate in groups because they can valuable.


Read More: Social Media Today 

YouTube Tips and Tricks

By Amy-Mae Elliot

YouTube is the biggest site in the world for online video viewing. With three billion views per day, YouTube is the king of online videos. People also share YouTube videos through social networks like Twitter, Facebook and Google Plus. It's a simple process that can be done in your channel settings. "As you upload, comment, favorite or like a video, these actions will be broadcast to your Facebook and Twitter accounts for your friends and followers to see." 


Read More: Mashable 

 

Tips and Tricks for the New Myspace

Myspace was once what Facebook is now. Arguably the biggest social media website in the world. Since the inception of other social media sites like Twitter and Facebook, Myspace went through a decline and decided to go into a different direction. Enter the "New Myspace" era. Mashable provides 8 essential tips and tricks for the New Myspace in a slideshow/gallery/

http://mashable.com/2013/01/16/new-myspace-tips-tricks/ 

Tips to Maximize Your Brand's Facebook Reach

By Stacey Politi

Mashable gives 5 tips on how a single person or a company can maximize their Facebook use, to reach an audience. Tips include: "Know your audience." And to "Engage the engagement."

Read More: Mashable

Increasing Twitter Followers

"How to increase your twitter following the right way," (@bpw), #SocialMedia #Twitter #VJSM http://www.pandemiclabs.com/blog/social-media/how-to-increase-your-twitter-following-the-right-way/

Google Plus Tips and Tricks

"Google+ tips and tricks for the newbie and semi-newbie." #GooglePlus #SocialMedia #VJSM http://www.thenewstribe.com/2012/07/17/google-tips-and-tricks-for-the-newbie-and-semi-newbie/

Google Plus Tips

"5 Google Plus Tips to Help you Generate More Likes and Followers," (@DanielSharkov), #GooglePlus #Tips http://www.reviewzntips.com/google-plus-tips/ // #VJSM

Twitter Apps and Tools I Use

"The 11 Twitter Apps and Tools I use Every Day in 2011," (@NealSchaffer) #TwitterApps #TwitterTools http://windmillnetworking.com/2011/09/14/twitter-tools-apps-2011/ // #VJSM